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The Marvelsset a new Marvel record after a disastrous $46.1 million debut at the box office. The second-weekend collections are also disappointing, with the film projected to face a drop in the range of 78-80%. The film has now become the biggest headache for Marvel Studios, who will potentially lose millions and will have to rethink their every next step.
Earlier,Ant-Man and the Wasp: Quantumaniabecame the first box office disappointment for Marvel after the film failed to break even.The Marvelshas put the studio in a worse spot thanAnt-Man 3since the film is far from recouping even its $220 million production budget.
Also Read:Brie Larson Did the Cutest ‘Big Sister’ Thing for Iman Vellani to Prepare for The Marvels: “It was really nice to have someone hold my hand…”
Disney Will Lose Millions Due To The Failure OfThe Marvels
According toThe Hollywood Reporter,The Marvelssuffered a historic drop in the range of 78-80% due to the release ofThe Hunger Games: The Ballad of Songbirds and Snakes. The prequel film inThe Hunger Gamesfranchise has taken the number one spot at the box office and made a big comeback for the franchise.The Marvelsis now expected to close this weekend’s box office collection at just $9-$10 million.
The Marvelshoped to regain the audiences during Thanksgiving; however,The Ballad of Songbirds and Snakeswill possibly shatter the studio’s expectations for the film. Moreover, theFrancis Lawrencefilm has almost the same target audience as theBrie Larsonstarrer, aged 18-34 and predominantly women, and this group seems to prefer the former over the latter.
The Marvelsalso faces competition from other Thanksgiving releases, including the Disney musical,Wish, andRidley Scott’s historical epic,Napoleon. The film has collected just over $120 million at the box office till Friday, according toBox Office Mojo. In comparison, its predecessor,Captain Marvel, earned $455 million on its worldwide debut and grossed $1.12 billion in total.
At this point, theNia DaCosta-directed film is projected to finish lower than its $220 million budget, losing millions of dollars for Disney.
Also Read:Brie Larson Leaving MCU after The Marvels Disaster Tanked Her Reputation? Captain Marvel Star’s Cryptic Comment Sparks Exit Rumor
The MarvelsBox Office Performance Was Worse Than Expected
Weeks before the film’s release, box office tracking sites reported a $90 million (on the higher end) opening for the film. However, as the screenings approached, the presale figures suggested a disappointing start for the film. But nothing could have preparedThe Marvelsfor such a disastrous performance, leaving many wondering what went wrong with the film.
The film’s performance itself was not the reason for this drop, given it had better ratings than the previous Marvel release,Ant-Man 3. Director Nia DaCosta and the leads Brie Larson,Iman Vellani, andTeyonah Parrisalso did a decent job with the film. However, the issue lies with recent superhero films, in general, and Marvel films, in particular. The expansion of the universe post-Endgamehas not worked well for Marvel, with the audience experiencing some degree of superhero fatigue.
The last-minute promotions following the conclusion of the SAG-AFTRA strikes also didn’t help the movie. Now that the studio only hasDeadpool 3on their plate for 2024, there’s plenty of time to rethink their strategy. WhileDeadpool 3has a considerable standalone fanbase, it is the next few films, includingCaptain America: Brave New World, that the studio must be worried about.
Also Read:Even James Gunn’s Blue Beetle Has Beaten Brie Larson’s The Marvels at Box Office
The Marvelsis currently running in theaters.
Hashim Asraff
Senior Writer
Articles Published :3019
Hashim Asraff is a Senior Entertainment Writer at FandomWire, with over 2,800 articles published on celebrity culture, comic book movies, and major TV franchises. With a background in Sociology and a keen interest in pop culture, Hashim brings a unique lens to breaking news stories, character deep-dives, film rankings, and fan-driven perspectives.His coverage often includes the MCU, DCU, hit network shows, and celebrity profiles, giving readers a rich blend of entertainment and analysis. A longtime fan of crime and investigative series, Hashim has watched thousands of episodes of NCIS, Criminal Minds, Law & Order: SVU, Bones, Blue Bloods, and The RookieA passionate storyteller and wordsmith, Hashim has also worked as a ghostwriter and managed multiple social media handles. He brought his writing expertise to FandomWire to also pursue his lifelong love for cinema and television.
